Marketing Narrow Results
resources regarding products, policies and promotional ideas for marketing Adventist education
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10 Reasons Adventist Schools Work Kindergarten-Grade 12This brief overview explaining the benefits of Adventist Education can be downloaded to print as an English or Spanish flyer. The list includes spiritual focus, student-teacher ratio, academic achievement, tailored curriculum, family atmosphere, involved parents,... -
A Matter of Attitude Kindergarten-Grade 12An administrator's attitude sets the tone for the new school year. Tony Reeves shares how infectious a positive attitude can be for teachers, staff, students, parents, and anyone associated with the school. -
A New Game! Can We Play as a Team? Tertiary-LifelongBob Paulson discusses the advantages of Adventist colleges and universities working together as a team in the areas of enrollment and tuition, teacher training and technical support, purchase power, early enrollment programs for high school students, and sponsoring online courses and teachers. -
Adventist Education Branding Standards Kindergarten-TertiaryThis site has all the information and logos you need for marketing Adventist education. While shared by the NAD, the information may be helpful to Adventist schools in other regions. -
Adventist Education Logo and Branding Standards Kindergarten-Grade 12Download the official logo and read the philosophy behind it. Be sure to check the use and privacy policies. -
Adventist Education Marketing Resources - North American Division Kindergarten-LifelongAvailable to promote Adventist education and your local school are fliers, brochures, church bulletins and posters. -
Adventist School Connect - Free School Websites Kindergarten-Grade 12The North American Division of Seventh-day Adventists provides every school in Bermuda, Canada, and the United States with a free professionally designed, user friendly web site. Visit this site to learn more. -
Ambassadors for Adventist Christian Education Kindergarten-Grade 12"Ambassadors for Adventist Christian Education (AACE) is an organization of individuals who recognize the benefits of Adventist Education (AE) and its influence on all facets of a person’s life. Its mission is to build support for Adventist schools. -
An investigation to determine the role classroom teachers play in recruitment Kindergarten-Grade 12[Ch IV – Conclusions and Recommendations] This study was undertaken to determine as far as possible: (1) the reasons which teen-agers and others have for not looking toward teaching as an appealing career, (2) the major reasons teen-agers... -
Are Your Constituents Buying a Pig in a Poke? Tertiary-LifelongAdventist parents, ministers, academy teachers and union executives often don't really know what is happening at the college or university. College and university faculty and administrators should make an effort to reach out to constituents, enhance relationships between the local Adventist and non-Adventist community, and reduce tensions or misunderstandings. -
Assessing the Service Advantage! Kindergarten-Grade 12"How can your school stand out against the competition? Two constants in providing education are the actual education received and the teacher, but what helps your school stand out is the facilitating services, services you offer that others don't."... -
Boarding Academy Enrollment - a Challenge Grade 9-Grade 12The author recommends a series of program steps for academy principals to lead in communicating with all adolescents in Adventist churches in their constituency, in order to develop awareness of the importance of faith-based education, the value of Adventist education and the results of taking action to support Adventist schools. -
CognitiveGenesis Brochures and Posters Kindergarten-Grade 12Download or order several formats of brochures or posters citing Cognitive Genesis research results to positively market your school. Versions for Canada and USA available. -
Cooking up a Marketing Plan 0-2 years-KindergartenWhat better time to attract prospective students than before they are of school age? Schools already have nearly all the necessary facilities, so offering preschool activities, classes, and groups is an excellent low-cost way to attract area families and provide a positive introduction to the school's offerings. -
Creating a Marketing Strategy - I Can See Clearly Now! Kindergarten-Grade 12This 2015 SDACC Teachers' Convention Presentation will help you create a strategic plan addressing your school's strengths and weaknesses. When everyone involved with a school understand its vision, they can "collectively nurture an environment where... -
CUC Ten Reasons Why Small Schools Work Kindergarten-Grade 8This brochure outlines ten reasons why small Adventist schools provide quality education. Short paragraphs explain each of the following titles: individualization, flexibility, curriculum, social skills, family atmosphere, parental involvement, academic achievement, leadership, character building, and spiritual growth. -
Do You Deliver What You Promise? Kindergarten-LifelongStudents as customers? G. Charles Dart cites practical lessons schools can learn from businesses in the areas of competition, customer service, product analysis, and advertising. He posits that Adventist schools should take the lead when it comes to customer service, ethical advertising, and delivering a superior product making sure the product matches the promise. -
Do You Have An Attitude? Kindergarten-Grade 12Mike Lekic examines the role various attitudes have in shaping perceptions parents and students may have about Adventist schools. He believes that when expectations are met, many more Adventist youth will choose to attend Adventist schools. -
Effective Recruiting for the Long Term Kindergarten-LifelongWith planning and organization, most schools can develop an active, systematic recruitment plan that will boost enrollment. Imperative to an enrollment plan's success, however, is the support of the school board and constituent churches in promoting the plan. -
Essential Elements of Multi-Component Marketing for K-8 Schools Kindergarten-Grade 8This 2012 NAD Teachers Convention presentation renders practice-tested strategies for increasing enrollment and community support for your elementary school. Learn fun and innovative promotional ideas, including home visitations. Different components of marketing are described that help avoid the common pitfall of focusing on a one-audience segment. -
Factors Influencing Enrollment in Adventist K-12 Schools Kindergarten-Grade 12This paper summarizes Adventist dissertation research on factors affecting enrollment in Seventh-day Adventist K-12 schools in North America and overseas, 1960-2005. It includes actual trends in private K-12 schools in the USA in comparison with Adventist education. -
Factors That Trigger Consumer Cause-Empathy - A Conceptual Model Tertiary-Lifelong New!!"This study is an attempt to develop a conceptual model to gauge the impact of moral emotions in a cause-related marketing (CRM) setting. It specifically considers the factors that can trigger empathy in a CRM campaign." -
Five Ways to Promote Your School during Summer Kindergarten-Grade 12Five practical ways pastors and principals can promote their church school during summer months. -
Fixing the Schools Kindergarten-LifelongWell-educated consumers of private education often seek out Adventist education for their children. Marketing does not reject the timeless principles or the sacred mission of Seventh-day Adventist education, but uses them to build innovative programs. -
Gone Fishin' - NAD Schools Enrollment and Marketing Presentation Kindergarten-Tertiary"Fishing for great enrollment numbers? You need to know where to fish, what to fish with (net or a pole?), what bait to use, how to get the fish in the boat, and finally when to fish. In this [ASDASA] break-out I will be your fishing guide!" -
Grace Works Ministries - Marketing Christian Schools Kindergarten-Grade 12"The only comprehensive and cutting-edge marketing guide written specifically for Christian schools. This 625 page book explains how to market your school. It contains over 150 practical principles, 95 detailed ideas, and dozens of samples. -
Growing Your Preschool Program - First Impressions Count! 0-2 years-PreschoolFrom the 2018 NAD convention, "this presentation looks at all of the following areas of an ECEC program and how each impacts first impressions: What to ask prespective parents on the telephone, on-line presence, tour of the program and classrooms, curb... -
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Institutional Activities in International Higher Education - An Assessment of Advancement Strategies Used at Selected Small Church-related Colleges and Universities Tertiary-LifelongSmall church-related colleges and universities are experiencing financial difficulties. This study assesses the institutional advancement programs at selected Seventh-day Adventist colleges and universities. The purpose of this examination was to analyze "what is" to determine the present-day process of the advancement function, and what "ought to be." -
JAE Editorial: A Renewed College Commitment Tertiary-LifelongFrom 1975 to 1984, the percentage of Seventh-day Adventist students attending Seventh-day Adventist colleges decreased. Between 1984 and 1990, the percentage went up. The editorial suggests that one reason for the increase might be an emphasis on hiring more... -
JAE Editorial: Alarming Trends Kindergarten-LifelongThe results of a 1990 study that compares current enrollment in Adventist schools with 1975. The study found that the ratio per 1000 Adventist students had gone down significantly while the percentage of non-Adventist students had gone up significantly. While... -
JAE Editorial: Reading, 'Riting, and Recruiting Kindergarten-LifelongGene Edelbach's editorial addresses current enrollment concerns in Adventist elementary schools, academies, colleges and universities throughout the North American Division, and states that the goal and challenge for educators should be to double the number... -
JAE Editorial: The Task Ahead Kindergarten-LifelongIn assessing the figures of the last fifty years, Rasi notes that while membership in Adventist churches is increasing, enrollment in Adventist schools is decreasing. This editorial offers comment on how the Adventist church can address the current trend and... -
Let Your Customers Do the Talking Kindergarten-LifelongWord-of-mouth advertising can revolutionize a recruitment program and overall school enrollment. Finding parents and supporters who are positive talkers, and convincing them to promote your school, is the challenge addressed by Cafferky, an international marketing specialist. -
Market Research - Everyone Can Do It! Kindergarten-Grade 12This 2015 SDACC Teachers' Convention Presentation shows how "knowing and understanding the competition and what your stakeholders/constituents really want can allow schools to create their own unique niche market and build a thriving community that attracts... -
Marketing - Responding to Change in a Changing Environment Kindergarten-LifelongThe focus of marketing Adventist schools has changed since the 1970's. This article explores the "Adventist advantage," especially showing how small schools can showcase their uniqueness. -
Marketing a Christian School Using the Why Christian Schools Video Preschool-Grade 12Embed links to parent interviews discussing the value of Christian schooling, or order this Christian schooling video to add to your school's resources for church pastors, parents in your church, and/or inquiring community members dropping in. -
Marketing Adventist Education Preschool-Grade 12Compas-Polo discusses the issues confronting Adventist education and provides recommendations for change and growth from a marketing consultant perspective. Paper submitted for consideration to the Adventist Education Summit at La Sierra University, October... -
Marketing Adventist Higher Education: Some Practical Strategies Tertiary-LifelongMarketing is one of the most important keys to helping Adventist higher education survive. -
Marketing Seventh-day Adventist higher education - College-choice motivators and barriers TertiaryPurpose: Approximately 75% of Seventh-day Adventist college-bound youth do not attend the church's 15 colleges in North America. This study explored the views of Adventist college-bound participants regarding the factors (motivators and barriers) that... -
Marketing Strategies for Adventist Schools Kindergarten-Grade 12Watch a presentation for Adventist principals on strategies to market Christian education effectively. Available in seven segments: Part 1, Part 2,... -
Marketing Strategies Resource List Kindergarten-Grade 12This list links to marketing resources useful for any size of school. -
Mission Enablers Preschool-Grade 12Mission Enablers consults primarily with Christian schools to create and implement plans that enhance their mission, build their capacity to serve, and improve their sustainability. Get information on enrollment, marketing, or fund raising. Sign up for their free newsletter. -
Mission Enablers: Christian and Private Schools Blog Kindergarten-Grade 12"The competition is intense (public schools, home schooling, cyber schools, other faith-based and private schools, and charter schools). Having superior academic performance is a given. Delivering that something extra is also required to establish uniqueness in the crowded market and create the value to justify the tuition. Our blog provides proven practical steps that will increase enrollment, student retention, and keep your school sustainable." -
North American Division 2013-2018 Report Card Brochure Preschool-Tertiary"The purpose of this report card is to describe the status of education in the North American Division early childhood through higher education programs." Updates covered include the process of becoming a standards-based culture, Pathways... -
Practical Public Relations Kindergarten-LifelongDespite limited financial resources, schools can do much to create positive perceptions and build relationships with the community, parents, prospective students, and the media. This article gives practical and creative examples of building relationships with... -
Project Affirmation - Finding New Ways to Market and Enhance Adventist Education Kindergarten-LifelongProject Affirmation is a planned process to encourage change within the North American Adventist system of education. Its primary goal is to engage North American educators in dialogue that will encourage them to embrace a shared vision of the mission of Adventist... -
Providing Our Youth With Access and Opportunity to Attend Adventist Colleges TertiaryThis article, from the JAE special issue on higher education, reports on research that details how Adventist families and young people describe their feelings about Adventist colleges as well as what they want and expect. The findings should be widely applicable... -
Recruiter or Anti-Recruiter? The College Instructor's Role in Marketing Tertiary-LifelongAll Adventist colleges and universities have four marketing tools: academic programs/facilities, money, students, and faculty. Of these four, the faculty play a significant role advertising the school's academic quality while maintaining strong relationships... -
Recruiting Strategies for Adventist Schools Kindergarten-Grade 12Researched and practical insights regarding marketing and recruitment for Adventist elementary and secondary schools; a graduate research assignment shared by an experienced Adventist educator. -
Recruiting Students at Every Level Kindergarten-Lifelong"Where have all the students gone?" is a crucial question being asked by Adventist church schools, academies, colleges and universities. Every recruitment program needs to identify who and where the target markets are, and through a program of direct... -
Removing the Financial Barriers to Enrollment Kindergarten-LifelongWhile finances may be a crucial factor in preventing students from obtaining a private school education, it is the number one factor in increasing enrollment and enlarging an institution. Considerable discussion is given to assessing the changing characteristics... -
School Choice - What Motivates Parents Kindergarten-Grade 12With more private school options than ever before, many parents are now consumers looking to make an informed decision. What motivates them? Consider this study which "set out to explore the factors that influence parents’ choice of school for their... -
School Choice - What Parents Choose Kindergarten-Grade 12Part 2 of 2. The researchers "sought to explore the factors that influence parents’ choice of school for their children using a mixed methods approach." -
School Fundraising Do's and Don'ts Kindergarten-Grade 12School fundraising has always been necessary as a way to provide for school extras such as computers, field trips, musical instruments, and school renovations, to name a few. Today we are experiencing more and more school... -
School Marketing Information and Brochure Template 0-2 years-Grade 12A small school principal-teacher provides information about how to market Adventist schools. Photos are included as examples, as well as a brochure template. -
Seven Reasons I Must Send My Child to an Adventist School Tertiary-LifelongRead this article to find seven compelling reasons why Adventist education is "worth fighting to keep, and worth sacrificing for." -
Take Care of Your Lambs Sermon Kindergarten-Grade 12The theme of this sermon, "Take Care of Your Lambs or Where Will Your Sheep Come From?" is supported by clear illustrations, pertinent research, and biblical principles that motivate investment in child evangelism through Christian education. This... -
The Challenge of Financing Adventist Education in North America Tertiary-LifelongThis article addresses the economic viability of the Adventist school system and outlines a general method by which church leadership can meet educational challenges. -
The Cost of Adventist Education Kindergarten-LifelongThis PowerPoint presentation addresses the cost and benefit of Adventist education. Using comparisons with items such as dinner out, airline tickets, and getting your wisdom teeth pulled Lonnie Hetterle establishes that Christian education is a real bargain. -
The market position of a university relative to an ideal - A study of constituent and faculty perceptions TertiaryProblem: Specialists in educational trends forecast declining enrollments for higher education until at least the end of the twentieth century. Because of these forecasts many educators have turned to marketing in an effort to find assistance in meeting... -
The Synergy of Building up Brand Equity - A Perception of the AIIAS Experience Tertiary-LifelongThis study dealt with how AIIAS brand identity has developed into a perceived corporate reputation by taking into consideration the critical success factors of its development. Expressing this synergistic interaction mathematically, R = f (B + BC + P); where... -
Using Extracurricular Activities to Boost Your School's Enrollment Kindergarten-LifelongWhile location, faculty, academics, and spiritual tone are important recruiting elements, extra curricular activities remain an enticing factor for prospective college students. Music, drama, sports, athletics, and ministry teams are effective ways of involving... -
Wake up and Smell the Caf-Lib! Kindergarten-Grade 12Dan Jackson addresses the changing moral and philosophical foundations of public education, noting that it has moved so far away from what we know to be the Biblical standard that children, right from the first grade, may inculcate values that bear no resemblance... -
What Adventist Parents Consider Important in Choosing Schools for their Children Kindergarten-Grade 12Parents in the Minnesota Conference of Seventh-day Adventists face a variety of options when they choose schools for their children. The focus of this study was to discern the factors that Adventist parents consider important when they choose schools for their... -
What is BECA? Alumni Giving Program Benefits Adventist Schools Tertiary-LifelongBECA is the Business Executives Challenge to Alumni program. This program has increased unrestricted giving to annual fundraising campaigns through challenge grants that require matched giving. Moyers shares how this program benefits Adventist schools. -
What Is Your Online Reputation? Tertiary-Lifelong"Does your behavior in the digital environment represent who you really are? And even more, does it represent the values and actions of the organizations of which you are a part, and in some way, represent?" -
Where Have All the Customers Gone? Kindergarten-Grade 12What can Adventist schools do to make Adventist education more attractive than other options? Robert Crux presents and discusses two effective ideas: creating a customer-friendly environment and purposefully planning ongoing and regular community service projects. -
Why Parents Are so Bossy - School as a Service Kindergarten-LifelongThis TEACH Journal article "looks at the nature of schools from a services marketing perspective and uses this perspective to understand what happens in schools." -
Your Fundraising Toolbox - What are the tools and how do I use them? Kindergarten-Grade 12This 2012 NAD Teachers Convention session explains all the fundraising tools available to Adventist schools in North America, how to determine which ones are right for your school, and how to become proficient in the tools of your choice.