Effects of Generational Change on Enrollment
Epperson shares findings in the Florida Conference in the search for reasons for declining elementary enrollment. He outlines the differences between four generations. The impact of culture, demographics and generation change on school enrollment is addressed.
Blackmer outlines the basics of marketing Adventist education in the North American context.
Tracking Admissions - Marketing Metrics
Josephson presents the importance of tracking admissions of new and returning students in Christian education.
Using Today's Technology to Market Your School
Josephson presents the alternatives in communicating with parents: home phone, direct mail, email, cell phone, and text messaging. He suggests using the latter, cost-effective and most commonly used by adults today, rather than more traditional methods.