"Organizational culture has been increasingly studied as a tool for management and business. Because of its complexity, however, results have not been easily quantified or compared. This paper suggests that the design of the research may very much affect the result of the study, and that different designs may be more appropriate for specific situations, based on the research question under study. A targeted approach, so to speak, may yield better results than a 'shotgun' approach of trying to study all aspects of culture at once."