"History portrays leaders as people of great power, charisma and prestige. Winston Churchill or George Washington could easily exemplify these types of traits. Servants, on the other hand, are portrayed as obsequious, obedient and lacking in initiative. In recent times, a new style of leadership has emerged that appears at first to be contradictory. It is characterised by elements of listening rather than commanding, empathy rather than stoicism, awareness rather than ignorance and persuasion rather than force. Robert Greenleaf, the pioneer of servant leadership, describes this style of leadership as one where serving comes first and where you strive to meet the needs of others before your own (Greenleaf, 1977 cited in Frick & Spears, 1996)."