Market Pre - testing of Potential Book Titles for the Bradford Manuscript
This is the result of a market research survey conducted by the Center for Creative Ministry ahead of the marketing campaign for the book about Charles Bradford. There were 21 pastors, conference staff and laypersons sampled to answer 4 questions regarding the title of the book. The sample size was typical for this particular type of market research.
URL:
Availability:
Free
Publication Date:
2005
Authors:
Paul Richardson; Monte Sahlin
Topics:
Language:
English
Resource Type:
Unpublished Plans & Papers
Resource Objective:
Research
Level:
Tertiary
Audience:
Administrator / Leader, Researcher
Religious Origin:
Seventh-day Adventist