Appreciative Inquiry of Social Marketing Studies Between 2000 and 2009

"This study draws on appreciative inquiry to understand how [social marketing] practice can be improved using a positive interventionist approach."

Availability:
Free
Publication Date:
2017
Authors:
Innocent Sigauke; Kenneth Swansi
Publisher:
Adventist International Institute of Advanced Studies (AIIAS)
Km 45.5 Emilio Aguinaldo Hwy
Lalaan I
Silang, Cavite  4118

Phone: 63 46 4144 300
FAX: 63 46 4144 301
Email: scribe@aiias.edu
URL: https://www.aiias.edu/en/
Order Information:
International Forum Volume 20, Issue 2
Subjects:
Language:
English
Resource Type:
Internet Resources; Published Articles & Papers
Resource Objective:
Research
Level:
Tertiary-Lifelong
Audience:
Parent / Informal Education, Researcher
Religious Origin:
Seventh-day Adventist