Marketing - Responding to Change in a Changing Environment

The focus of marketing Adventist schools has changed since the 1970's. This article explores the "Adventist advantage," especially showing how small schools can showcase their uniqueness. The author seeks to show how combining what the public system wants with what the Adventist system already has, such as smaller class size and principles of healthful living, can be a winning package.

URL:
Availability:
Free
Publication Date:
1994
Author:
David S Penner
Publisher:
The Journal of Adventist Education
12501 Old Columbia Pike
Silver Spring, MD  20904-6600

Phone: 301 680 5069
Email: goffc@gc.adventist.org
URL: https://www.journalofadventisteducation.org/
Language:
English
Resource Type:
Internet Resources; Published Articles & Papers
Resource Objective:
Development & Training
Level:
Kindergarten-Lifelong
Audience:
Administrator / Leader, Teacher / Faculty, Board Member / Trustee
Religious Origin:
Seventh-day Adventist