Superintendents from one conference demonstrate how staff development is made possible for its teachers. The three issues this conference identifies as crucial to staff development are shared in this article: staff development must receive high priority at the conference level, both in time and money; educators are faced with too many school reform issues--the conference needs to develop a model for all the schools; implementation of educational innovation requires teachers to be in-serviced beyond their current awareness level--they must have follow-up coaching.