Marketing Adventist Higher Education: Some Practical Strategies
Marketing is one of the most important keys to helping Adventist higher education survive. Practical marketing strategies include the personal approach, effective follow-up, informing constituents, using the media, reaching nontraditional students, scholarships for achievement, tuition rebate programs, honest stories, and a caring atmosphere.
URL:
Availability:
Free
Publication Date:
1986
Author:
Loren Dickinson
Publisher:
| The Journal of Adventist Education 12501 Old Columbia Pike Silver Spring, MD 20904-6600 | Phone: 301 680 5069 Email: goffc@gc.adventist.org URL: https://www.journalofadventisteducation.org/ |
Topics:
Keywords:
Language:
English
Resource Type:
Internet Resources; Published Articles & Papers
Resource Objective:
Administration & Leadership
Level:
Tertiary-Lifelong
Audience:
Administrator / Leader, Teacher / Faculty
Religious Origin:
Seventh-day Adventist