Moats & Bridges - Mission-Driven Marketing for Adventist Schools

Marketing is much more about experience than about product, more about relationships than about truth. The greatest challenge to Seventh-day Adventist education is our uncertainty about mission. Dick Duerksen suggests that leaders must make 'mission' choices in five key areas: 1) A Passion for Kids, 2) A Connecting Place, 3) A Change Center, 4) Unique, 5) 'Relationships' or 'Truth'.

Availability:
Free
Publication Date:
2005
Author:
Richard Duerksen
Publisher:
North American Division Office of Education
9705 Patuxent Woods Drive
Columbia, MD  21046

Phone: 443-391-7280
FAX: 443-259-4887
URL: https://adventisteducation.org
Language:
English
Resource Type:
Unpublished Plans & Papers; Internet Resources
Resource Objective:
Administration & Leadership
Level:
Kindergarten-Grade 12
Audience:
Administrator / Leader
Religious Origin:
Seventh-day Adventist