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Marketing Narrow Results

resources regarding products, policies and promotional ideas for marketing Adventist education


  • Adventist Resource
    10 Reasons Adventist Schools Work Kindergarten-Grade 12
    This brief overview explaining the benefits of Adventist Education can be downloaded to print as an English or Spanish flyer. The list includes spiritual focus, student-teacher ratio, academic achievement, tailored curriculum, family atmosphere, involved parents,...

  • Adventist Resource
    10 Reasons Adventist Schools Work - JAE Preschool-Tertiary
    Reprinted and used with permission from North American Division Office of Education, this list describes ten important ways Adventist education benefits students.

  • Adventist Resource
    A New Game! Can We Play as a Team? Tertiary-Lifelong
    Bob Paulson discusses the advantages of Adventist colleges and universities working together as a team in the areas of enrollment and tuition, teacher training and technical support, purchase power, early enrollment programs for high school students, and sponsoring online courses and teachers.

  • Adventist Resource
    Adventist Education Logo and Branding Standards Kindergarten-Grade 12
    This site has all the information and logos you need for marketing Adventist education. Download the official logo and read the philosophy behind it. Be sure to check the use and privacy policies. While shared by the North American Division, the information...

  • Adventist Resource
    Adventist Education Marketing Resources - North American Division Kindergarten-Lifelong
    Available to promote Adventist education and your local school are fliers, brochures, church bulletin inserts and posters. Additional resources such as education sermons are also provided.

  • Adventist Resource
    Adventist School Connect - Free School Websites Kindergarten-Grade 12
    The North American Division of Seventh-day Adventists provides every school in Bermuda, Canada, and the United States with a free professionally designed, user friendly web site. Visit this site to learn more.

  • Adventist Resource
    Ambassadors for Adventist Christian Education Kindergarten-Grade 12
    "Ambassadors for Adventist Christian Education (AACE) is an organization of individuals who recognize the benefits of Adventist Education (AE) and its influence on all facets of a person’s life. Its mission is to build support for Adventist schools.

  • Adventist Resource
    An investigation to determine the role classroom teachers play in recruitment Kindergarten-Grade 12
    [Ch IV – Conclusions and Recommendations] This study was undertaken to determine as far as possible: (1) the reasons which teen-agers and others have for not looking toward teaching as an appealing career, (2) the major reasons teen-agers...

  • Adventist Resource
    Are Your Constituents Buying a Pig in a Poke? Tertiary-Lifelong
    Adventist parents, ministers, academy teachers and union executives often don't really know what is happening at the college or university. College and university faculty and administrators should make an effort to reach out to constituents, enhance relationships between the local Adventist and non-Adventist community, and reduce tensions or misunderstandings.

  • Adventist Resource
    Assessing the Service Advantage! Kindergarten-Grade 12
    "How can your school stand out against the competition? Two constants in providing education are the actual education received and the teacher, but what helps your school stand out is the facilitating services, services you offer that others don't."...

  • Adventist Resource
    Boarding Academy Enrollment - a Challenge Grade 9-Grade 12
    The author recommends a series of program steps for academy principals to lead in communicating with all adolescents in Adventist churches in their constituency, in order to develop awareness of the importance of faith-based education, the value of Adventist education and the results of taking action to support Adventist schools.

  • Adventist Resource
    CognitiveGenesis Brochures and Posters Kindergarten-Grade 12
    Download or order several formats of brochures or posters citing Cognitive Genesis research results to positively market your school. Versions for Canada and United States available.

  • Adventist Resource
    Cooking up a Marketing Plan 0-2 years-Kindergarten
    What better time to attract prospective students than before they are of school age? Schools already have nearly all the necessary facilities, so offering preschool activities, classes, and groups is an excellent low-cost way to attract area families and provide a positive introduction to the school's offerings.

  • Adventist Resource
    CUC Ten Reasons Why Small Schools Work Kindergarten-Grade 8
    This brochure outlines ten reasons why small Adventist schools provide quality education. Short paragraphs explain each of the following titles: individualization, flexibility, curriculum, social skills, family atmosphere, parental involvement, academic achievement, leadership, character building, and spiritual growth.

  • Adventist Resource
    Do You Deliver What You Promise? Kindergarten-Lifelong
    Students as customers? G. Charles Dart cites practical lessons schools can learn from businesses in the areas of competition, customer service, product analysis, and advertising. He posits that Adventist schools should take the lead when it comes to customer service, ethical advertising, and delivering a superior product making sure the product matches the promise.

  • Adventist Resource
    Effective Recruiting for the Long Term Kindergarten-Lifelong
    With planning and organization, most schools can develop an active, systematic recruitment plan that will boost enrollment. Imperative to an enrollment plan's success, however, is the support of the school board and constituent churches in promoting the plan.

  • Adventist Resource
    Essential Elements of Multi-Component Marketing for K-8 Schools Kindergarten-Grade 8
    This 2012 NAD Teachers Convention presentation renders practice-tested strategies for increasing enrollment and community support for your elementary school. Learn fun and innovative promotional ideas, including home visitations. Different components of marketing are described that help avoid the common pitfall of focusing on a one-audience segment.

  • Adventist Resource
    Factors Influencing Enrollment in Adventist K-12 Schools Kindergarten-Grade 12
    This paper summarizes Adventist dissertation research on factors affecting enrollment in Seventh-day Adventist K-12 schools in North America and overseas, 1960-2005. It includes actual trends in private K-12 schools in the USA in comparison with Adventist education.

  • Adventist Resource
    Factors That Trigger Consumer Cause-Empathy - A Conceptual Model Tertiary-Lifelong
    "This study is an attempt to develop a conceptual model to gauge the impact of moral emotions in a cause-related marketing (CRM) setting. It specifically considers the factors that can trigger empathy in a CRM campaign."

  • Adventist Resource
    Five Ways to Promote Your School during Summer Kindergarten-Grade 12
    Five practical ways pastors and principals can promote their church school during summer months.

  • Adventist Resource
    Fixing the Schools Kindergarten-Lifelong
    Well-educated consumers of private education often seek out Adventist education for their children. Marketing does not reject the timeless principles or the sacred mission of Seventh-day Adventist education, but uses them to build innovative programs.

  • Adventist Resource
    Gone Fishin' - NAD Schools Enrollment and Marketing Presentation Kindergarten-Tertiary
    "Fishing for great enrollment numbers? You need to know where to fish, what to fish with (net or a pole?), what bait to use, how to get the fish in the boat, and finally when to fish. In this [ASDASA] break-out I will be your fishing guide!"

  • Adventist Resource
    Grow My School Kindergarten-Grade 12
    "Grow My School uses a full range of digital and print marketing solutions to reach families in your area. From digital ads on social media platforms and YouTube to printed resources such as mailings, and recruitment kits, we focus on finding parents...

  • Adventist Resource
    Growing Your Preschool Program - First Impressions Count! 0-2 years-Preschool
    From the 2018 NAD convention, "this presentation looks at all of the following areas of an ECEC program and how each impacts first impressions: What to ask prespective parents on the telephone, on-line presence, tour of the program and classrooms, curb...

  • Adventist Resource
    How to Increase Visibility Kindergarten-Grade 12
    Tips on public relations and recruiting.

  • Adventist Resource
    Institutional Activities in International Higher Education - An Assessment of Advancement Strategies Used at Selected Small Church-related Colleges and Universities Tertiary-Lifelong
    Small church-related colleges and universities are experiencing financial difficulties. This study assesses the institutional advancement programs at selected Seventh-day Adventist colleges and universities. The purpose of this examination was to analyze "what is" to determine the present-day process of the advancement function, and what "ought to be."

  • Adventist Resource
    JAE Editorial: A Renewed College Commitment Tertiary-Lifelong
    From 1975 to 1984, the percentage of Seventh-day Adventist students attending Seventh-day Adventist colleges decreased. Between 1984 and 1990, the percentage went up. The editorial suggests that one reason for the increase might be an emphasis on hiring more...

  • Adventist Resource
    JAE Editorial: Alarming Trends Kindergarten-Lifelong
    The results of a 1990 study that compares current enrollment in Adventist schools with 1975. The study found that the ratio per 1000 Adventist students had gone down significantly while the percentage of non-Adventist students had gone up significantly. While...

  • Adventist Resource
    JAE Editorial: Reading, 'Riting, and Recruiting Kindergarten-Lifelong
    Gene Edelbach's editorial addresses current enrollment concerns in Adventist elementary schools, academies, colleges and universities throughout the North American Division, and states that the goal and challenge for educators should be to double the number...

  • Adventist Resource
    JAE Editorial: The Task Ahead Kindergarten-Lifelong
    In assessing the figures of the last fifty years, Rasi notes that while membership in Adventist churches is increasing, enrollment in Adventist schools is decreasing. This editorial offers comment on how the Adventist church can address the current trend and...

  • Adventist Resource
    Let Your Customers Do the Talking Kindergarten-Lifelong
    Word-of-mouth advertising can revolutionize a recruitment program and overall school enrollment. Finding parents and supporters who are positive talkers, and convincing them to promote your school, is the challenge addressed by Cafferky, an international marketing specialist.

  • Adventist Resource
    Loyalty, Loyalty, Loyalty - Using Data-driven Decision-making to Improve Enrollment Kindergarten-Grade 12
    While the authors focused on a specific small Adventist school in midwestern United States, their work to determine which current marketing strategies were most effective and how school image was influential in developing parent loyalty could be extended to...

  • Adventist Resource
    Marketing - Responding to Change in a Changing Environment Kindergarten-Lifelong
    The focus of marketing Adventist schools has changed since the 1970's. This article explores the "Adventist advantage," especially showing how small schools can showcase their uniqueness.

  • Christian Resource
    Marketing a Christian School Using the Why Christian Schools Video Preschool-Grade 12
    Embed links to parent interviews discussing the value of Christian schooling, or order this Christian schooling video to add to your school's resources for church pastors, parents in your church, and/or inquiring community members dropping in.

  • Adventist Resource
    Marketing Adventist Education Preschool-Grade 12
    Compas-Polo discusses the issues confronting Adventist education and provides recommendations for change and growth from a marketing consultant perspective. Paper submitted for consideration to the Adventist Education Summit at La Sierra University, October...

  • Adventist Resource
    Marketing Adventist Higher Education: Some Practical Strategies Tertiary-Lifelong
    Marketing is one of the most important keys to helping Adventist higher education survive.

  • Adventist Resource
    Marketing Seventh-day Adventist higher education - College-choice motivators and barriers Tertiary
    Purpose: Approximately 75% of Seventh-day Adventist college-bound youth do not attend the church's 15 colleges in North America. This study explored the views of Adventist college-bound participants regarding the factors (motivators and barriers) that...

  • Adventist Resource
    Marketing Strategies for Adventist Schools Kindergarten-Grade 12
    Watch a presentation for Adventist principals on strategies to market Christian education effectively. Available in seven video segments.

  • Adventist Resource
    Marketing Strategies Resource List Kindergarten-Grade 12
    This list links to marketing resources useful for any size of school.

  • Adventist Resource
    Ministry Spotlight Preschool-Grade 12
    The Ministry Spotlight team writes and edits quality Christian content to save busy principals valuable time. Available services include: -Messages and A/V graphics intended for church bulletins and overhead announcements -Specially designed messages...

  • Christian Resource
    Mission Enablers Preschool-Grade 12
    Note: Mission Enablers is no longer active, but archived articles are accessible. Mission Enablers consults primarily with Christian schools to create and implement plans that enhance their mission, build their capacity to serve, and improve their...

  • Christian Resource
    Mission Enablers: Christian and Private Schools Blog Kindergarten-Grade 12
    "The competition is intense (public schools, home schooling, cyber schools, other faith-based and private schools, and charter schools). Having superior academic performance is a given. Delivering that something extra is also required to establish uniqueness in the crowded market and create the value to justify the tuition. Our blog provides proven practical steps that will increase enrollment, student retention, and keep your school sustainable."

  • Adventist Resource
    North American Division 2013-2018 Report Card Brochure Preschool-Tertiary
    "The purpose of this report card is to describe the status of education in the North American Division early childhood through higher education programs." Updates covered include the process of becoming a standards-based culture, Pathways...

  • Adventist Resource
    Practical Public Relations Kindergarten-Lifelong
    Despite limited financial resources, schools can do much to create positive perceptions and build relationships with the community, parents, prospective students, and the media. This article gives practical and creative examples of building relationships with...

  • Adventist Resource
    Project Affirmation - Finding New Ways to Market and Enhance Adventist Education Kindergarten-Lifelong
    Project Affirmation is a planned process to encourage change within the North American Adventist system of education. Its primary goal is to engage North American educators in dialogue that will encourage them to embrace a shared vision of the mission of Adventist...

  • Adventist Resource
    Providing Our Youth With Access and Opportunity to Attend Adventist Colleges Tertiary
    This article, from the JAE special issue on higher education, reports on research that details how Adventist families and young people describe their feelings about Adventist colleges as well as what they want and expect. The findings should be widely applicable...

  • Adventist Resource
    Recruiter or Anti-Recruiter? The College Instructor's Role in Marketing Tertiary-Lifelong
    All Adventist colleges and universities have four marketing tools: academic programs/facilities, money, students, and faculty. Of these four, the faculty play a significant role advertising the school's academic quality while maintaining strong relationships...

  • Adventist Resource
    Recruiting Strategies for Adventist Schools Kindergarten-Grade 12
    Researched and practical insights regarding marketing and recruitment for Adventist elementary and secondary schools; a graduate research assignment shared by an experienced Adventist educator.

  • Adventist Resource
    Recruiting Students at Every Level Kindergarten-Lifelong
    "Where have all the students gone?" is a crucial question being asked by Adventist church schools, academies, colleges and universities. Every recruitment program needs to identify who and where the target markets are, and through a program of direct...

  • Adventist Resource
    Removing the Financial Barriers to Enrollment Kindergarten-Lifelong
    While finances may be a crucial factor in preventing students from obtaining a private school education, it is the number one factor in increasing enrollment and enlarging an institution. Considerable discussion is given to assessing the changing characteristics...

  • Adventist Resource
    School Choice - What Motivates Parents Kindergarten-Grade 12
    With more private school options than ever before, many parents are now consumers looking to make an informed decision. What motivates them? Consider this study which "set out to explore the factors that influence parents’ choice of school for their...

  • Adventist Resource
    School Choice - What Parents Choose Kindergarten-Grade 12
    Part 2 of 2. The researchers "sought to explore the factors that influence parents’ choice of school for their children using a mixed methods approach."

  • Adventist Resource
    School Marketing Information and Brochure Template 0-2 years-Grade 12
    A small school principal-teacher provides information about how to market Adventist schools. Photos are included as examples, as well as a brochure template.

  • Adventist Resource
    Seven Reasons I Must Send My Child to an Adventist School Tertiary-Lifelong
    Read this article to find seven compelling reasons why Adventist education is "worth fighting to keep, and worth sacrificing for."

  • Adventist Resource
    Take Care of Your Lambs Sermon Kindergarten-Grade 12
    The theme of this sermon, "Take Care of Your Lambs or Where Will Your Sheep Come From?" is supported by clear illustrations, pertinent research, and biblical principles that motivate investment in child evangelism through Christian education. This...

  • Adventist Resource
    The ABC’s of Growing a Church School Kindergarten-Grade 12
    Use these 25 tips to help grow your school!

  • Adventist Resource
    The Challenge of Financing Adventist Education in North America Tertiary-Lifelong
    This article addresses the economic viability of the Adventist school system and outlines a general method by which church leadership can meet educational challenges.

  • Adventist Resource
    The Cost of Adventist Education Kindergarten-Lifelong
    This PowerPoint presentation addresses the cost and benefit of Adventist education. Using comparisons with items such as dinner out, airline tickets, and getting your wisdom teeth pulled Lonnie Hetterle establishes that Christian education is a real bargain.

  • Adventist Resource
    The market position of a university relative to an ideal - A study of constituent and faculty perceptions Tertiary
    Problem: Specialists in educational trends forecast declining enrollments for higher education until at least the end of the twentieth century. Because of these forecasts many educators have turned to marketing in an effort to find assistance in meeting...

  • Adventist Resource
    The Synergy of Building up Brand Equity - A Perception of the AIIAS Experience Tertiary-Lifelong
    This study dealt with how AIIAS brand identity has developed into a perceived corporate reputation by taking into consideration the critical success factors of its development. Expressing this synergistic interaction mathematically, R = f (B + BC + P); where...

  • Adventist Resource
    Using Extracurricular Activities to Boost Your School's Enrollment Kindergarten-Lifelong
    While location, faculty, academics, and spiritual tone are important recruiting elements, extra curricular activities remain an enticing factor for prospective college students. Music, drama, sports, athletics, and ministry teams are effective ways of involving...

  • Adventist Resource
    What Adventist Parents Consider Important in Choosing Schools for their Children Kindergarten-Grade 12
    Parents in the Minnesota Conference of Seventh-day Adventists face a variety of options when they choose schools for their children. The focus of this study was to discern the factors that Adventist parents consider important when they choose schools for their...

  • Adventist Resource
    What is BECA? Alumni Giving Program Benefits Adventist Schools Tertiary-Lifelong
    BECA is the Business Executives Challenge to Alumni program. This program has increased unrestricted giving to annual fundraising campaigns through challenge grants that require matched giving. Moyers shares how this program benefits Adventist schools.

  • Adventist Resource
    What Is Your Online Reputation? Tertiary-Lifelong
    "Does your behavior in the digital environment represent who you really are? And even more, does it represent the values and actions of the organizations of which you are a part, and in some way, represent?"

  • Adventist Resource
    Why Parents Are so Bossy - School as a Service Kindergarten-Lifelong
    This TEACH Journal article "looks at the nature of schools from a services marketing perspective and uses this perspective to understand what happens in schools."

  • Adventist Resource
    Your Fundraising Toolbox - What are the tools and how do I use them? Kindergarten-Grade 12
    This 2012 NAD Teachers Convention session explains all the fundraising tools available to Adventist schools in North America, how to determine which ones are right for your school, and how to become proficient in the tools of your choice.