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  • Adventist Resource
    Customer Service Kindergarten-Grade 12
    McKenzie shares that effective customer service is not accidental, but intentional. He provides examples from several companies and offers suggestions for Adventist education.

  • Adventist Resource
    Social Media - Promises and Perils Grade 9-Lifelong
    "With instant worldwide communication at your fingertips, sharing information through social media demands thoughtfulness and care."

  • Adventist Resource
    The Synergy of Building up Brand Equity - A Perception of the AIIAS Experience Tertiary-Lifelong
    This study dealt with how AIIAS brand identity has developed into a perceived corporate reputation by taking into consideration the critical success factors of its development. Expressing this synergistic interaction mathematically, R = f (B + BC + P); where...

  • Adventist Resource
    What Is Your Online Reputation? Tertiary-Lifelong
    "Does your behavior in the digital environment represent who you really are? And even more, does it represent the values and actions of the organizations of which you are a part, and in some way, represent?"