NAD Marketing Summit 05 Narrow Results
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Capturing the Silent Killers of the Best-laid Marketing Plans Kindergarten-Grade 12Cafferky identifies several barriers to successful marketing plans. He shares how careful planning, focused marketing, coordination, communication, and organization can be essential to effective marketing. -
Covenant Leadership - A Biblical Model for Marketing without Marketing Kindergarten-Grade 12McKenzie presents a Biblical model for marketing without marketing. This presentation was part of the 2005 Marketing Our Mission Summit. -
Covenant Leadership - A Service Strategy for Marketing Without Marketing Kindergarten-Grade 12McKenzie suggests that a educational leadership is ready for a paradigm shift. He explores the nature of covenant leadership and the levels of service. This presentation was part of the 2005 NAD Marketing Our Mission Summit. -
Critique Your Marketing Materials Kindergarten-TertiaryWhat marketing tools does your school have available? How are these tools helping you market your mission? These and many other helpful tips are included in this PowerPoint presentation by Dan Day, Vice President for Marketing & Enrollment Services at... -
Customer Service Kindergarten-Grade 12McKenzie shares that effective customer service is not accidental, but intentional. He provides examples from several companies and offers suggestions for Adventist education. -
Developing a Marketing Plan Kindergarten-Grade 12This PowerPoint addresses what marketing is and is not, and how to go about developing a marketing plan. This presentation was part of the 2005 NAD Marketing Our Mission Summit. -
Does Adventist Education Still Have a Niche? Kindergarten-Grade 12McKenzie discusses the Nude, Nudge, and Niche Factors in marketing Adventist education. He encourages administrators to face the bare facts, find solutions, and focus on the unique mission of Adventist education. This presentation was part of the 2005 NAD... -
Marketing Adventist Education in North America Kindergarten-Grade 12Tucker presents discussion and research reports on marketing Adventist education in North America. Included in this presentation are the following: NAD Focus Group Data, Focus Group Survey Reports, Survey Results, and Survey Instrument. -
Marketing Ideas that Work - Small Schools Kindergarten-Grade 12Rouse shares effective marketing ideas that work, specifically for teachers, school boards, constituents, parents, and pastors. -
Marketing Ideas That Work for Academy Day Schools Kindergarten-Grade 12Carey shares marketing ideas that work for Adventist day academies. He discusses the 4 P's (product, price, place, promotion) and the 4 M's (motive, markets, messages, methods), trends in Adventist education, barriers to effective marketing, and suggestions... -
Marketing Your Way Kindergarten-Grade 12Penner's presentation suggests three steps to marketing your mission: clear your mind and your desk, find your postion and polish the image, focus on moving the student to action. -
Moats & Bridges - Mission-Driven Marketing for Adventist Schools Kindergarten-Grade 12Marketing is much more about experience than about product, more about relationships than about truth. The greatest challenge to Seventh-day Adventist education is our uncertainty about mission. Dick Duerksen suggests that leaders must make 'mission' choices... -
NAD Focus Group and Survey Report Kindergarten-Grade 12The NAD Focus Group Report presents results from a study that sought to identify why the majority of Adventist students are not enrolling in SDA schools, and to determine how best to market Adventist education throughout the North American Division. -
NAD Office of Education Marketing Presentation Kindergarten-Grade 12Tucker and Blackmer answer critical questions about marketing Adventist education. Addressed are questions such as What is Marketing?, Why is marketing Adventist education necessary?, Who is the Competition?, Who is our Market?,... -
Reputation Marketing - How to Share Success, Build Your Image, and Create Kindergarten-Grade 12Sauder shares how to take the good things happening at your school and turn them into opportunites to promote your school's mission and committment to excellence. A seminar booklet accompanies the PowerPoint presentation. -
Secondary Recruiting in Seventh-day Adventist Elementary Schools Kindergarten-Grade 12Turner's notes from his presentation on effective recruiting strategies for Seventh-day Adventist elementary schools. -
The Process of Creativity Kindergarten-Grade 12McVane discusses the necessity of the creative process in a rapidly changing market. He notes that since the consumer today is very different from the consumer of 10 years ago, Adventist education needs to assess the needs of current consumers. -
The School Board: If You Build It, They Will Come! Kindergarten-Grade 12Seely outlines the process of building an effective school board. -
Turning Guests into Family in One Easy Visit Kindergarten-Grade 12Becker shares how careful planning can turn school visits into effective marketing opportunities. -
Using the Web Effectively Kindergarten-Grade 12McVane shares pointers on developing school websites that can effectively market your school. -
Word-of-Mouth Marketing Kindergarten-Grade 12Cafferky discusses the value and benefits of word-of-mouth marketing, citing examples from early Bible times to present day theories.